#GEO
◐ Case Studies
GEO on a brand-new domain: my landing page was invisible to AI search
I ran a set of SEO/GEO cold-start experiments for Verbatim. The biggest lesson: Perplexity found my static pages in three days, and never read a word of my JavaScript-rendered homepage.
4 min read
#GEO#SEO#verbatim#cold-start
◐ Case Studies
Stop watching citation rate in a GEO cold start: the metric I use instead, and the cost of a brand-name collision
A new domain's citation rate in AI search can sit at zero for six months. Watch only that and you'll think nothing works. I switched to a metric that shows signal earlier, and found a check you should run before you name anything.
4 min read
#GEO#SEO#verbatim#metrics