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✦ 15 posts

Everything I've written.

Sorted newest-first, grouped by kind. Or browse by tag.

Notes4

POV, reflections, small essays. The public account corner.

Case Studies7

Walk-throughs of things I've shipped or dissected.

◐ Case Studies

Turning a creator database into a CRM: open pools, team pools, and personal pools

Operators had a huge number of creators assigned to them, and only a small share were active. The missing piece wasn't features. It was ownership. I borrowed the lead-pool model from sales CRMs to fix it.

6 min read
#CRM#internal-tools#creator-ops#permissions
◐ Case Studies

Cold-starting a content community: where creators come from, how to pay them, and when to let them go

A new visual community launches in a new country. On day one, users open the app. Where does the content come from? This is the supply-side playbook for launching a content community overseas.

6 min read
#cold-start#creator-economy#content-ops#GTM
◐ Case Studies

Before you launch in a new market: team, user research, and paid acquisition tradeoffs

Taking a content community into a new country means three decisions: how to build the ops team, how to research local users, and which channel to buy your first users from. Each comes with a common trap.

5 min read
#GTM#global-launch#cold-start#user-growth
◐ Case Studies

GEO on a brand-new domain: my landing page was invisible to AI search

I ran a set of SEO/GEO cold-start experiments for Verbatim. The biggest lesson: Perplexity found my static pages in three days, and never read a word of my JavaScript-rendered homepage.

4 min read
#GEO#SEO#verbatim#cold-start
◐ Case Studies

Stop watching citation rate in a GEO cold start: the metric I use instead, and the cost of a brand-name collision

A new domain's citation rate in AI search can sit at zero for six months. Watch only that and you'll think nothing works. I switched to a metric that shows signal earlier, and found a check you should run before you name anything.

4 min read
#GEO#SEO#verbatim#metrics
◐ Case Studies

Blank canvas vs template marketplace: the hidden gap between US and Chinese AI tools

Opening Claude is a blank page. Opening Doubao is a wall of templates. Two products, two completely different invitations to your first sentence.

6 min read
#AI#product-design#US-CN#PM
◐ Case Studies

Building A Creator Partnership Platform in 2 Months (When 6 Was Standard)

We had to build our own. And we had to build it fast.

10 min read
#creator-economy#platform-0-to-1#agency-management#mvp-scoping

Travel1

Half itinerary, half feelings. From wherever I last landed.

Side Projects3

Small products that started as one bad Sunday idea.