#cold-start
◐ Case Studies
Cold-starting a content community: where creators come from, how to pay them, and when to let them go
A new visual community launches in a new country. On day one, users open the app. Where does the content come from? This is the supply-side playbook for launching a content community overseas.
6 min read
#cold-start#creator-economy#content-ops#GTM
◐ Case Studies
Before you launch in a new market: team, user research, and paid acquisition tradeoffs
Taking a content community into a new country means three decisions: how to build the ops team, how to research local users, and which channel to buy your first users from. Each comes with a common trap.
5 min read
#GTM#global-launch#cold-start#user-growth
◐ Case Studies
GEO on a brand-new domain: my landing page was invisible to AI search
I ran a set of SEO/GEO cold-start experiments for Verbatim. The biggest lesson: Perplexity found my static pages in three days, and never read a word of my JavaScript-rendered homepage.
4 min read
#GEO#SEO#verbatim#cold-start