#metrics
◐ Case Studies
Turning a creator database into a CRM: open pools, team pools, and personal pools
Operators had a huge number of creators assigned to them, and only a small share were active. The missing piece wasn't features. It was ownership. I borrowed the lead-pool model from sales CRMs to fix it.
6 min read
#CRM#internal-tools#creator-ops#permissions
◐ Case Studies
Stop watching citation rate in a GEO cold start: the metric I use instead, and the cost of a brand-name collision
A new domain's citation rate in AI search can sit at zero for six months. Watch only that and you'll think nothing works. I switched to a metric that shows signal earlier, and found a check you should run before you name anything.
4 min read
#GEO#SEO#verbatim#metrics